David's Profile

David has worked as a Management Consultant and as a Director in both the public and private sectors, with considerable experience in creating and managing change in both. A Marketing Professional by background, David has blended this commercial expertise with a passion for performance and how to take it to the highest level through integrated OD programmes. The result is an ability to help individuals, teams and organisations do great things for their customers, their staff and their share/stake holders, working as a performance advisor, change manager, facilitator or coach.

 

His overriding focus is on “the customer” and how you create organisations that deliver consistently beyond the customer’s expectations.  He doesn't just see this as being about customer service in the traditional sense.  To David, it is also about linking your Marketing and Organisation Development agendas to create an exceptional experience for both your customers and your people. And so reinforcing your Brand and what it stands for by matching what your people actually do with how you are wanting to be seen.

 

As a coach, David’s focus is on results. What is the organisation setting out to achieve and what are they looking for from the person in question to get there? Then, how do his or her goals and capabilities stack up and what therefore is their development challenge? David’s clients like this action orientated, performance driven approach and the way that he stimulates creative strategic thinking to arrive at solutions. They feel stretched and challenged yet stimulated and supported.

 

His approach is similar as a consultant, looking at the organisation and its leadership in the same way as he would look at an individual. In both cases, while his extensive experience has given him proficiency in tried and tested techniques, he believes that winning means doing something that has not been done before and therefore requires ceativity and breaking new ground. If its not uncomfortable, then we are probably doing what has taken us to where we are rather than doing what is needed to take us to where we want to be.

 

His client list over the years includes many household names from Sony to Microsoft and Dulux to McArthurGlen. More recently he has worked with Upside Energy; Five Arrows (the leasing arm of Rothschilds); Miele; the Sports and Recreation Alliance; GSK and Biogen Idec, CDM and in several parts of the NHS. He is also a Non-Executive Director of a Social Enterprise – First Community Health and Care CIC.

 

A graduate from Cambridge, and in the Marketing Programme at the London Business School, David is accredited in the use of Hogan Psychometrics and the Leadership Versatility Index. 

 

David's Career So Far

Present

 

Founding Partner at Banana Park Consulting LLP

Helping Leaders to achieve breakthrough performance and great things for their customers, their people and their shareholders, working as performance advisor and coach, change and OD specialist and facilitator, and creative thinker.

 

Non-Executive Director at First Community Health & Care CIC

Helping create a new Social Enterprise to provide the best community healthcare services available in the NHS through a NED role on its Board.

 

Past

 

Founding Partner at The Results Company (formerly Hallidays)

Built and ran a consulting firm, initially offering integrated marketing services and progressively migrating into strategic change management and organisational development - but always with a marketing / customer facing twist. 

 

Managing Director at Kall Kwik Printing (Europe) Ltd

Was invited to join as MD to implement the recommendations we had made as Consultants and over two years, stretched Kall Kwik's brand leadership, increased its profitability and achieved the Franchise of the Year award.

 

Director at Colman & Partners Ltd

Handled the prestigious McDonald's Advertising Account helping adapt

the business's marketing strategy to work in the UK.

 

Sales and Marketing Director at Laskys Ltd

Part of a hand picked turnround team to transform the business from family to corporate ownership. Successfully sold to Ladbrokes plc.

 

Sales and Marketing Director at British Relay Ltd

Picked to join another turnround team to take a loss making Lloyds & Scottish owned business and tidy it up for sale. Doubled brand share, returned to profit and sold profitably to Granada plc.

 

Senior Consultant at Marketing Improvements Ltd

Designed and delivered marketing and sales training and consultancy packages for MIL.

 

Marketing Director at Spectra (GEC) Ltd

Invited to join a turnround team to prepare this GEC owned pioneer and brand leader in the colour television market for sale.

 

New Product Development Manager at Lyons Tetley Ltd

Worked on Ready Brek and new product development in the luxury tea market.

 

Special Projects Manager at British Gas

Joined as a Graduate Trainee - discovered marketing - switched direction and worked on a variety of assignments resulting from the discovery of natural gas and its impact on the energy industry.

 

 

 
 
 
 
 
Call me on 07836 200398
Email me on david@bananaparkconsulting.com